Partnership in Promoting Punjabi Art and Literature (PiPPAL) – a U.S. nonprofit organization was formed in 2013 to serve as a forum for promoting and popularizing Punjabi language amongst young generation by producing appealing art and literature.

During the last seven years, PIPPAL through its project, Fascinating Folktales of Punjab, has successfully reached thousands of young children and their parents, all over the world, instilling in them love for the richness and beauty of the Punjabi language and literature through its nine illustrated folktales books in printed and audio formats.